[The bigger picture]

If they don't see the bigger picture, be that bigger picture. The one thing that people should be focused on in others, is the good that they are and what that good can do for them. If we do that we'll be well on our way to seeing the bigger picture.

If you check in many townships and neighborhoods you'll find that there's this particular person who takes their time on something to empower others yet be it that they don't get support from anyone. What we do instead, be that we talk them down. The good they do goes unmentioned in a good way though noticed. Good deeds are dying because good doers are being disrespected and discouraged by us whom our very own are receiving help and upliftment from those carers. The same could be said about CSR programs.

Companies that flash their big budgets on CSI gets more mentions and media attention than those focusing on CSR. Though they're all Corporate Social Initiatives, they however don't apply same in execution, hence the other celebrated more than the other. The sad part though, being the fact that ordinary citizens not aware and dare to care how they differ. The moral fiber of nations got eroded by capitalistic teachings that are designed to make them behave just that way, carefree.

People are now looking at what they gain more than what they benefit. If entity A goes out to assist in old age homes on particular days per week without giving out a cent to the homes and entity B identifies a rugby and an athletic team to donate branded kits for, nobody will be interested in mentioning entity A because it's not out there, glamorous and visible, while entity B will get the glory.

Those who do good sans fanfare never  get the mentions unlike those who do with fanfare. This not saying it ain't good doing good sans fanfare (we need to get that straight). Truth is, even if you do get the mention, it's mostly as though an afterthought or in passing. But then, the question is: is CSR for poor companies and CSI for moneyed ones?

In conclusion: Corporate Social Investment vs Corporate Social Responsibility, which is better for anyone's business? I mean, with CSI you are donating monetarily and while with CSR you devote your time and energy. But one wise and experienced executive once told me it's advisable to employ both models in your company's CSI program, for with CSR it's more of a heart to heart exercise and with CSI a PR strategy on its own. They all give an entity good repute that but is not same, though he said you best do more on the CSR because what a person takes to heart is deeper and rooted in thought than what you enjoy for now and passes with time. He compared them with an advertisement on print to the one on television. Since then, I never looked back, and what about you after reading this? Do you see the bigger picture or should I be your bigger picture? It's up to you...dp