[You matter first]

Trading paces a radius related affair when taking into account the footprint a brand desires to cover in a specified term as per the entity's executive vision. Competing for footprint different from competing for a specific target in any given market, and so is the pressure to fruition of that.

The challenge of being the first, or being the biggest, is one of the most fought for these days, but then, is it worth it? To be in competition is one thing, and being under pressure another, so, as fierce and brutal as it is, competition need not be pressure bearing to you. The secret to that is through doing what is important to your health. You must always remember that your mental and physical health are top tier in your success, and as such have to take care of them before anything else.

Anything done under pressure has an effect on your health. Whether it be a positive or a negative one, it is not good at most. What we however praise is the pressure that yielded positive feedback, thus we sweep the strain under carpet. A win plays a reality sidestep role but not saying it mends damage caused by the pressure endured in the process.

The impact of pressure has its own share of economy on you, dependent on how it finds your health status and financial status to deal with it. The amount of time and money spent on your health goes at most unaccounted for, but dig deeper into it and you'll realise how much it takes from you both financially and physically. Pressure results in deterioration of your body and maintenance of your body which all costs you.

In conclusion: in the race for your success, you ought to factor your health, as is the most important power charge to your being. The prime investment to the asset you are is your health first before any other thing. Don't be hard on self and be thinking that good results are your healing, no, do enough to restore your health. In any returns you receive, put aside a bit of it for your health. Truth is, we talk about the end result without mention of the hard work put in the process of the end result, thus we fail to comprehend how a person gets affected by the pressures involved. The pace of the game has changed and so should be the level of care in self. But then, it's not about what people will think or not about you, but rather the health care for your self. Think of you, you matter first...dp

[Establish a relationship with your vision]

It's something crazy about it, if you think of it in a way we interact with the idea of selves beyond the end goal. Funny how it emerges in the early stages of building up. One thing I've learnt over the years is to be crazy to your vision prior to being crazy about it. Doing that will enable you to have a relationship with it from its inception and all the way to its realization.

The relationship between you and your idea plan is one that's hard for the next to comprehend, yet easy to sail within once gotten the background of it, in relation to where it then is. The feeling you have for any of your creative outputs outweighs the feeling of its thought. When you have the whole norm intro-versed, you are left with a positive response to the virtual pod.

Vision is a concept revelation of an idea. It thus require the originator to establish a bond with it so as to work on bringing it to materialization. How you entertain the idea you have is a powerful message that is overtly sacred and mutually secular. If you find that your vision is indefinitely abate innate, then be sure it may be unworthy of your temple to house it, and as such to discreetly fade away to gaitly resurface into the next lit temple to morph it and give rise to its greatness it's destined for.

In conclusion: anything that comes out of you is unashamedly yours and how you relate to it entirely upto you. Establishing a relationship with that connection to your thoughts a special affair that none externally could experience but witness through projected emotional display. It's pleasurable a feeling to have and share, especially as a celebration of a future in currency to in time seen as success to be accomplished solely or with another if not others.

Being a friend to your thoughts projected is a mystery that's fascinating to the led visionary, if always allow them to guide you to your success landings. Crazy as it sounds, truth is all thoughts bear visions, just that they depend on your purpose fit. Try it, it starts there within your chambers in a solo mode. Be crazy to your inner self, it's always the best of place to edge out that most perfect pitch to you...dp

[Middle a balance to the binary]

Sometimes it takes one to give balance in-between the two, and that makes them the decider in many a case. Again, they say; there's two sides to a story and the first is from the one telling the story and the side of the one listening to the story. We grew up accustomed to accost by either our parents, teachers, or family and public members that it never occurred to us that there's three sides to a statement.

The blinds to our view was the binary factoring. We were made to look at things in two ways not many times. How many of you recall how we were taught to look at everything twice? Double check your work all the time to avoid mistakes! We even had nursery rhymes like the one we sang "look once, look twice, left and right before you cross" and to date still in one's head. Things were by default paired and known as that, Ben and Let, black or white, on and on/on and off, AC/DC, etc.

But now, grown up today, the new teaching becomes the addition to the numberline as one knew it with - and + counting, and so is the case with the equilibrium. The new word as a grown up is found in the middle, and it's called balance. This new way to the binary as we no longer know it has the ability to throw one off-balance still through concepts like sitting on the fence, vote abstaining, in with one leg out, and others of relation to those. The one common fact to sense is that they're en clair not choosing sides and opting to remain in the middle, of which to some a safe zone whilst to others a bad move.

The sad and painful self-defeating part of the whole concept though, is putting hopes in the hands of a select few to swing decisions on our behalf and find that they mostly go with what favours them, not the majority that they were chosen by to represent. We allow non-carers dice with our hopes, dreams, aspirations, and worse our lives. Out of the middle business then comes the emergence of the not so long trending buzz keyword dubbed the missing middle. This entrant keyword originated from the off-set in-betweeners to the have nots and the haves. What hurts the most about it is how it's being used against those categorised into that basket. Imagine being placed in the middle of nowhere with no aid availed for your access yet told it's out there if you search properly.

None except the select few will dispute that a lot is going wrong and 'the power we are told is in our hands, a swarm of locusts hemorrhaging the promise we're busy trying to cover in protect' [1]. 'Lost to us today is the soul of the true compass of leadership' [2], people in front taking all the valuables for themselves on our quantitative watch. Now, what they deal us is the shift button from accountability stance to the missing-in-middle plug and controlling the dark and light sides and, committing to none while us taking turns in finger pointing as we miss in action.

In conclusion: as things evolve with time, over and over and again and again, we find ourselves tossed out by new developments that are disguised as for us but not actually as stated. What one keeps taking away from all their lessons of late, is the fact that 'in reality, truth a politicized transparent waterless liquid sold in folded paper bags so none could see through it' [3]. Made to believe that middle was the practical solution, but in form terms never been and never will. Time now is we admit that middle not a balance to the binary...dp

[1-3] by KgeleLeso

[Personalized brand in today's market]

Synecology, psychology, sociology and philosophy in the world of commerce are a treaty treasure if the ecological prism is well overstood. With anthropology as the fundamental origin of the above, I'd like to believe, anyone who has a vast expanse of knowledge of the four and in business is a rare find. Not everyone in business takes their time out to learn about such stuff, yet key to their success.

Everything has its beginning, and that is opportunity to the beginner. A start point offers a process of building an immense pool of knowledge to in future tap into in your practice. If it's in business you start, do invest in human sciences subjects for not only your success, but also support and SWOT analyses as prior to success you need to go through their passage and still to retain position and keep unlocking growth potential via them. Let's look at how the four can be used in development and growth of your enterprise.

Sociology_with every brand investing heavily on the development, growth and retention of loyalty to it, focus is on ways to keep the gates of loyalists ever open to accommodate more. To do that it's to secure future growth, and that means you invest in young blood. To achieve hook of young ones you need to know from their early childhood development how to do that. By segmentation of your outreach programs and having a dedicated one that cares specifically for kids you're sure to instill their love of the brand by gifting them with toys that are part of motor development like hoola-hoops, board games for emotional and psychological development, etc. that ensures doing activities with another or others to develop interpersonal skills, thus in turn aid in them influencing their peers to love your brand. The next step is designing products in attractive colours and styles that appeals to them. Develop products in stages of life. Build their aspiration from that tender age. It's a long process, but worth pursuing as they'll look at your brand with an eye of favour over others forever because of the connection established. Think of that emotional blackmail of a child to a parent, and with the subject of blackmail as your brand, a power in your pocket unmatched. Capturing young soles with the love for your brand the most tangible investment that will prove a fit in the long run as they'll grow up curled around the fringe of your brand. In a nutshell, when designing any product, do sure to think of what a child can do with it, same is with the brand, things like logo design and brand name; let your logo be that easy to draw by even a 3 year-old, be playful and brand name be catchy to the ear and eye. Your brand and its products should connect with as much publics as possible. Sell it in line with that thought of making it be what's central in making people get to talk to each other and get them together.

 

Psychology_your product message should echo the sentiment of your brand promise, and that's achievable via how you make the publics behave and think of your brand. The aim of economic psychology is conversion of publics into not just consumers, but profitable loyalists. A brand's product may be not in the face of the consumer all the time but because of its delivered expectations remain stuck with them because of the experienced difference felt. Invest in what appeals to them geographically and be visible in those circles of relevance to make them trust your brand irrespective of their demographics. It's a brand's job to shape the thoughts of the public through its creative strategic psychology. Make them be part of your brand and see the return on your efforts.

Synecology_make your brand an ecological niche. It's important to differentiate your brand from the rest in the communities you service by being part of their economic ecology. By local sourcing of goods and services a good start, i.e. by procuring a local consulting service provider for a CSI program can be very beneficial to your growth and repute. When talking about difference I'm casting the net wider to the level of those marginalized like the disabled. They too need to be part of the economy process by inclusion in economic activity. Ever heard of a product developed for mental health patients and in the process of its development having had their input sought? There's no difference more than that, think about such and others like that. A product for them by them will mean a lot to them and can bring pride that may evoke the sense of their being and shift their dependency on others should they be empowered to be and do for their own sustainably. The investment might be not worthy to someone in economic sense, but important for its impact on the affected and their families. Play a role in human decency re-profiling through your brand. Do bear in mind that it's not always about quick returns or any all the time, but rather about also the hope you bring to the marginalized.  

Philosophy_with not the aim of judging, but rather the governing of conduct in individuals and groups. Doing what's right all the time in business remains an almost as it's hard to achieve though ethically bounding, and that unearthed in company culture. With global economy impact issues such as greenhouse gas emissions, GBV, crime escalation, fueled racism, elastic wealth gaps, etc. it's clear that greed economy is influencing more power plays, and what now is questionable is your stance personally before that of the management in positioning your entity. How you run your business activities a collective effort that is driven by the dynamics of differing schools of thought. But then, how do you deal with the flouting of morality in all these crises as an individual in business before those in it with you? The role of philosophy is tantamount in corporate governance and essential to guide management in restoration of the moral fibre in publics we serve. Development of sound policies and by-laws in your entity remains a settlement of non-compromise if you're to achieve the goal of an ecological niche brand. Ethical conduct in governance and commerce in an entity remain pivotal to strengthening a reputable brand to be proud of.

In conclusion: the architecture of business structure has evolved socially and professionally, it's now taken a route to oblique morph, and that making its balance more demanding to strike. The new framework moves in favour of less sporadic outcomes. This results in the now day business starter or operator setting sights on innovation and new markets creation or trend settings. However, no matter our attitude towards the new take, there's piling evidence that you can't ride the bus of achievement by ignoring the groundwork that needs to be done. Build a brand that can achieve the feat of being a personalized companion to many publics...dp