'If you don't have experience, draw from others.' [1]This is in reference to what I recall hearing from a conversation with a visitor at Ruptid House, a vibrant middle-aged woman who said she was the owner and CEO of a flower shop.
I asked a few probing questions and established she was working with her son, and their monthly turnover was at an average of ZAR 38K, with a monthly net income of ZAR 14K. It got worse when I asked about the name of their business, and what her son was in the business. She said the son was the CFO, and the business name was Sizwile Holdings Group. From thereon I just kept quiet and started playing games on my phone before I decided to leave after hearing her answer her phone, addressing the caller as Mr Chair, translating to Chairman. Before I could ask she said, "My husband, but he is a sleeping partner."
I narrated the encounter to a friend at Dharl_Suuva.Ledwaba+Zogott! who laughed and remarked it's their staple story. This begs the question, "Why are we so obsessed with titles, business people?" I'm not sure about other parts of the world but here in Africa a cradle of that ill placed mentality. This is kind of disturbing in that even those ones who furthered their studies do that. Do try to correct those types and you're going to rue the day you learned whatever it is you wanted to clarify.
What we should school each other on is the essential elements necessary when naming your business, campaign, position title, product or service, and a division or department or unit. The hidden consequence about business name is the attraction of its classification in tax systems, enterprise category, and belittling from ridicule, that impact on a lot in terms of image for you, your family, business and those associated with you. We can't also run away from the fact that the name of your business should set itself apart, be purposeful, invoke a sense of "I want that which they sell" in your target and be growth allowing. As for the title, it can be changed anytime without much cost if any while with the business name a lot of cost involved.
People going into business should learn about those small things first before jumping in. Trouble is, those in know use such as a grey denominator in most cases to decide whether you're worth their time, chance and investment. Going into business a good dent to unemployment scourge, and but thinking that it makes it okay to parachute your unknown clueless self in with peak hope for a big ceremonial welcome, you're mistaken. The world of business is not for harboring of your type. You need to learn hard in order to make it up the ranks unless you're connected and supported, as your protection like many we witness or hear of as instant money makers.
Listening to that song telling you about burning cash and spending money from dusk to dawn will make you want to work smart and earn smart, we all know that, but how is it possible sans hard work first? Building an empire requires a lot of know-how blocks and the have-what's backing. So, know your story, and that starts with a good scalable business name, viable business model, modest title, good product or service, and a concise and expressive practical idea plan. If not, we'll remain as just that, CEOs and Chairmans in holdings groups of our many one flower shops we own.
In conclusion: the most basic title ever is director if you run a registered enterprise. Play far from fancy lexicon titles and categories as they expose you. If not in a registered enterprise can simply be a partner if are not alone. That's not the end of it but rather the right start to getting in safe and armed with a pen and notebook to scribe any and everything you learn each day in. To your surprise, I still meet 70+ aged directors of companies who tells me they're still learning at that age and ranks in business, and that always humbles my morphed ego...dp
[1] by KgeleLeso.
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