A grey area to start with, but worth
peeling. Eating your dinner in a fancy restaurant I see; who paid the
price for that establishment to be that joint you frequent so often
that you just feel sick if you don’t get their fix to give you that
boost? It’s been hard for the founder I tell you and this is how.
Most of those in business start off
with only a dream. To conceptualize and develop it demands funds to
make it be and that’s the start of a long and testing journey.
Believe you me, it’s not easy for a business person.
Starting with information on how to
research your idea if it’s new or if not new, how to carve yourself
a niche into the market requires finance for simple things like data
for internet connection, taxi fare to libraries or phone call to
secure an appointment with the funding institutions, etc. The truth
is you have to be the omnifit for the business world and in order for
that to be you have to sacrifice a lot. The prices we pay differ per
our phases in life, industry of entry and geographic setting.
What’s laughable is that some of
the sacrifices are profound yet a must for anyone serious about their
quest to redefine their destiny. Back to the main topic, after a trip
to the financiers you come back with reality knocked into your senses
that you need to be having something in order to qualify for funding
like collateral and security, of which the minute you go to them
showing that you ain't got any and many a times formal education questioned (this dependent of cause on who you are). What route others take is
bootstrapping to start off and along the way borrow from friends and
family whilst others go the investor route. Issue with financiers is
they tell you about drafting a business plan, something that will
waste your valuable limited resources like money, time and built
network. What’s relevant today is a Pitch that entails key
information such as idea + production plan, growth plan, equity
structure + directors’ resumes, risk + compliance sheet, floorplan,
timeline graph + referrals and capital breakdown. Truth is that
investors bank on you first before your pitch.
What many don’t overthink is that
the people you go to ask funds from never ran even a spaza shop to
start with and your challenges to them meaning nothing. If a
self-starter at the age of 27 tells a consultant that she’s never
worked after matriculating and a question posed to her being that
what have you been doing all along while your peers went to school or looked
for work so you could’ve saved some for security and maybe having
had taken out a life cover to pledge or a house as collateral assignment instead of coming here
empty handed? Who can be your surety if you’re just a dreamer?
That’s a question I once heard thrown to someone I was following in
the queue at one of the youth funding institutions, and that was the
last time I went to any for assistance as they lacked sensitivity,
empathy and knowledge of those in need of financing.
I waited for her outside and armed
with passion I listened to her and took her on a crash course to
school her a bit about suretyship, collateral and security, things
which were never cared to be explained to her. And what hurt was that
I too had none of those, hence my choice to leave the space.
After a journey of such disventure
will you blame her for not being nice to some people? So, next time
before we judge attitudes of successful people we need to check facts
first as to why and but not that I condone it, just saying.
What I meant by profound sacrifices
is by things like cutting off of friends that don’t add value to your life and quest,
fighting off some family members who don’t believe in you, building
networks instead of friendships, reading anything you come across,
listening to informative media programmes and watching programmes
that grows your knowledgebase as current affairs are important to
your successful conversation striking and identifying key figures
that matters in every space that you find yourself planted in. Also
changing habits like ceasing to be defensive at all times, listening
more and asking probing and vital questions, and thinking before
answering sans saying much, attending events that are necessary to
your quest, setting your voice projection, laughter and type of tones
you use to different people in addressing them, observing your
stance, posture and poses for pics and what you post on social media,
the dress code relevance, mastering your body language and facial
expressions and that of theirs, schooling self about timing,
situational analyses and protocols in as many set-ups as possible.
Above all else is the evergreen grey denominator (your attitude),
work on it when modelling yourself ‘cause opportunity bringers and
consumers take notice of it earlier than you may realize it and
decide on that.
When spotting opportunities you need
to be tolerant of balance, you ought to create a vacuum for how you will compromise
in matters that include among others; family backgrounds, ethnic
dominances and divisions, religion in business, solutions and
opportunity creation, ethical conducts, colour of money earned,
political allegiances, sexual orientations and humour, in all your interactions.
In conclusion: life of success in
business is hard to attain and tough to sustain. Think of those long
hours put in while others are with their families as you burn away
your quality time, giving up party life for an upgraded lifestyle so as to fit your reflection of your brand, signing away freedom in swap for
investor stress, staff issues, partnership demands and consumer
satisfactions, etc. the biggest of all sacrifices is pleasing others
first before your happiness. What it translates to is that happy
faces around you a good word out there and that a return of rewards
your way in a long run. A businessperson strives on contentment and
being the epitome of success, hope and aspiration for the next...dp