[We all are cultists]

A cult is a narrow movement based on religion, activity, philosophy or belief above individual rights, they say. To me, that's the negative connotation to it. For half of it I agree and to a fuller degree disagree. To a cult there're elements that co-exist to complete it as a movement and they're nomenclature, central subject, leadership, recruitment, norms and control.

In marketing and branding, cult following is a staple topic which makes me safely say we all are cult followers at some point in our lives. For some it's in their art collection, others be artilleries, some in apparels, food, music, films and many more categories. Some people relate to you on basis of culture, religion, status, sports, etc, and that too is cultish.

It's laughable how people see and treat the thought of the word as taboo, citing rituals and sacrifices. Pointing fingers feels good yet they pray and fast for worldly possessions and positions, and that is the core ritual (praying) and sacrificing (fasting). You find someone blaming brand idolatry but they themselves doing same with possessions, or worse be that they too are being celebrated for doing what they do in their lives. Every product in the market is there for its shine and fighting for a piece of action in the cult sect.

Sometimes we need to look into what we do before we say in judge of others and their ways. The bad they do in our eyes may turn out to be better in factor of what we too do. Saying bad about something already says bad about you. Have a code you live by for your chorus of life, and let others live theirs and you'll see how easy your path will be. Truth is, cult following is real and fake is you failing to acknowledge your own allegiance to the one you're ascribed to.

In conclusion: we all have something that we can't do without and sadly saying it all the time. There're topics that we partake in and be defending someone else's something, that we follow and or like for whatever reason. When you think of how it feels when others talk it down or in dismiss of, don't you think it's too part of the movement those in marketing had planned all along? Through the blinding effect of brand loyalty, we all are cultists no matter how you look at it, what we differ in is for what we are in too deep...dp