Synecology, psychology, sociology and philosophy in the world of commerce are a treaty treasure if the ecological prism is well overstood. With anthropology as the fundamental origin of the above, I'd like to believe, anyone who has a vast expanse of knowledge of the four and in business is a rare find. Not everyone in business takes their time out to learn about such stuff, yet key to their success.
Everything has its beginning, and that is opportunity to the beginner. A start point offers a process of building an immense pool of knowledge to in future tap into in your practice. If it's in business you start, do invest in human sciences subjects for not only your success, but also support and SWOT analyses as prior to success you need to go through their passage and still to retain position and keep unlocking growth potential via them. Let's look at how the four can be used in development and growth of your enterprise.
Sociology_with every brand investing heavily on the development, growth and retention of loyalty to it, focus is on ways to keep the gates of loyalists ever open to accommodate more. To do that it's to secure future growth, and that means you invest in young blood. To achieve hook of young ones you need to know from their early childhood development how to do that. By segmentation of your outreach programs and having a dedicated one that cares specifically for kids you're sure to instill their love of the brand by gifting them with toys that are part of motor development like hoola-hoops, board games for emotional and psychological development, etc. that ensures doing activities with another or others to develop interpersonal skills, thus in turn aid in them influencing their peers to love your brand. The next step is designing products in attractive colours and styles that appeals to them. Develop products in stages of life. Build their aspiration from that tender age. It's a long process, but worth pursuing as they'll look at your brand with an eye of favour over others forever because of the connection established. Think of that emotional blackmail of a child to a parent, and with the subject of blackmail as your brand, a power in your pocket unmatched. Capturing young soles with the love for your brand the most tangible investment that will prove a fit in the long run as they'll grow up curled around the fringe of your brand. In a nutshell, when designing any product, do sure to think of what a child can do with it, same is with the brand, things like logo design and brand name; let your logo be that easy to draw by even a 3 year-old, be playful and brand name be catchy to the ear and eye. Your brand and its products should connect with as much publics as possible. Sell it in line with that thought of making it be what's central in making people get to talk to each other and get them together.
Psychology_your product message should echo the sentiment of your brand promise, and that's achievable via how you make the publics behave and think of your brand. The aim of economic psychology is conversion of publics into not just consumers, but profitable loyalists. A brand's product may be not in the face of the consumer all the time but because of its delivered expectations remain stuck with them because of the experienced difference felt. Invest in what appeals to them geographically and be visible in those circles of relevance to make them trust your brand irrespective of their demographics. It's a brand's job to shape the thoughts of the public through its creative strategic psychology. Make them be part of your brand and see the return on your efforts.
Synecology_make your brand an ecological niche. It's important to differentiate your brand from the rest in the communities you service by being part of their economic ecology. By local sourcing of goods and services a good start, i.e. by procuring a local consulting service provider for a CSI program can be very beneficial to your growth and repute. When talking about difference I'm casting the net wider to the level of those marginalized like the disabled. They too need to be part of the economy process by inclusion in economic activity. Ever heard of a product developed for mental health patients and in the process of its development having had their input sought? There's no difference more than that, think about such and others like that. A product for them by them will mean a lot to them and can bring pride that may evoke the sense of their being and shift their dependency on others should they be empowered to be and do for their own sustainably. The investment might be not worthy to someone in economic sense, but important for its impact on the affected and their families. Play a role in human decency re-profiling through your brand. Do bear in mind that it's not always about quick returns or any all the time, but rather about also the hope you bring to the marginalized.
Philosophy_with not the aim of judging, but rather the governing of conduct in individuals and groups. Doing what's right all the time in business remains an almost as it's hard to achieve though ethically bounding, and that unearthed in company culture. With global economy impact issues such as greenhouse gas emissions, GBV, crime escalation, fueled racism, elastic wealth gaps, etc. it's clear that greed economy is influencing more power plays, and what now is questionable is your stance personally before that of the management in positioning your entity. How you run your business activities a collective effort that is driven by the dynamics of differing schools of thought. But then, how do you deal with the flouting of morality in all these crises as an individual in business before those in it with you? The role of philosophy is tantamount in corporate governance and essential to guide management in restoration of the moral fibre in publics we serve. Development of sound policies and by-laws in your entity remains a settlement of non-compromise if you're to achieve the goal of an ecological niche brand. Ethical conduct in governance and commerce in an entity remain pivotal to strengthening a reputable brand to be proud of.
In conclusion: the architecture of business structure has evolved socially and professionally, it's now taken a route to oblique morph, and that making its balance more demanding to strike. The new framework moves in favour of less sporadic outcomes. This results in the now day business starter or operator setting sights on innovation and new markets creation or trend settings. However, no matter our attitude towards the new take, there's piling evidence that you can't ride the bus of achievement by ignoring the groundwork that needs to be done. Build a brand that can achieve the feat of being a personalized companion to many publics...dp
No comments:
Post a Comment