[Circumstantial liars]

Business will make you a liar, underline that and accept to live as one. Operating a business a painful experience in your early days. Most of the times things don’t go as expected and mess up with your promises to your given word. Truth is, service providers don’t respect and treat a startup same as an established brand. Also, not to be quoted as being racist, but in some occasions the skin colour adds to the type of service you’re to receive after the size of your business. Believe you me, the world of business is a tough street to walk if aren’t with the right pair of shoes on your feet.

When they say that you have to think on your feet they really mean it. The thick politicized veil of the corporate world is not a sweet chariot that’ll take you home anytime soon, if you catch me. The startup operator has the hot iron with no handle in their hand all the time and expected to still come out of the house with ironed clothes. The playing fields are different and stages of competition aren’t similar. What I’m still not sure of is who’s outside the stadium and how do they see the game as they have the chance to peep in both stadia; their conclusion is of much importance to the game partakers, especially if they’re strict about voting with their pocket power.

Running a small business you get to learn that when they say the service provider close doors at 15:30 to make sure that you’re there by 15:10, otherwise you may find them for you closed at 15:25, and none to stand up for you to be opened for. Such instances makes the list in the lies you’re ever accused of. What’s sad is, in almost all of the lies you tell to your consumers, they aren’t of your doing but by others failing you purposely at times. In business there’re no true friends, put that in your head if you don’t want to learn the hard way. The people you engage with are simply civil rivals who opt to keep you near but not close to them.

Strategies and plans deployed in the small business level vary with those in the larger entities because the struggle is different. With a small business it’s a fight for gradual infiltration while in the case of the latter being maintaining position and expanding the brand’s offerings while fighting for consumer retention. What the game stands as is, the smaller player lie for covering disappointments resulting from the big player’s sabotage while the bigger player lies to sell their offers and their brand with the one brand one product message rhetoric.

In conclusion: rest assured, everyone in business is no different to you, what differentiate you from them is the size of their entity in market share and asset base. Apart from those, both you and them are liars, and that’s the nature of the business world. What separates the market is the sweeter lie to the other. Then, let’s agree that all in business tell lies because of circumstances and, despite all the sad stories there’s no other place we’ll be other than in here making runs in-betwixt the thrills that makes it interesting to be in this tough and mysterious world...dp